Often, in the marketing world, we design tools to grab the attention of consumers. Websites, banners, ads, billboards, say: Notice us! We have what you need! In this mindset, the worst thing you can have is a boring design. Bored … Continued
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Here is a simple tip that will help you better judge your business’ website design project: Walk away and reflect. In her book Emotional Intelligence for Sales Success, Colleen Stanley notes the first step in improving EI: schedule downtime. This … Continued
Today, content creation is becoming so important for many brands that they need contributors from across the organization. A structured writer’s workshop can help people develop ideas, get feedback from peers, and polish their writing through a clear editorial process. … Continued
“The only reason to build a website is to change someone. If you can’t tell me the change and you can’t tell me the someone, then you’re wasting your time.” – Seth Godin In a certain way, creating focus for … Continued
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